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	<title>—the design thinking (and work) of alberto rigau— &#187; homepage</title>
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		<title>Post-its as writing…</title>
		<link>http://www.estudiointerlinea.com/archives/2087</link>
		<comments>http://www.estudiointerlinea.com/archives/2087#comments</comments>
		<pubDate>Sun, 11 Oct 2009 20:54:33 +0000</pubDate>
		<dc:creator>Alberto Rigau</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design Process]]></category>
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		<description><![CDATA[On Thursday October 8 2009 3M Company of Puerto Rico held a fashion show to promote some of their Post-it products. For the event, estudio interlínea was commissioned to design and execute the event&#8217;s visual language… of course, all of it made out of Post-its. &#8212;&#8212; To make the video more interesting, I used the [...]]]></description>
			<content:encoded><![CDATA[<p><font size=+1>On Thursday October 8 2009 <em>3M Company of Puerto Rico</em> held a fashion show to promote some of their Post-it products. For the event, <em>estudio interlínea</em> was commissioned to design and execute the event&#8217;s visual language… <em>of course, all of it made out of Post-its</em>.</font size></p>
<p><object width="950" height="534"><param name="movie" value="http://www.youtube.com/v/d8uiaK6gryc&#038;hl=en&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/d8uiaK6gryc&#038;hl=en&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="950" height="534"></embed></object></p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_01.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_01.jpg" alt="postitmural-oct09_01" title="postitmural-oct09_01" width="950" height="633" class="alignnone size-full wp-image-2100" /></a><br />
<a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_04.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_04.jpg" alt="postitmural-oct09_04" title="postitmural-oct09_04" width="950" height="633" class="alignnone size-full wp-image-2101" /></a><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_07.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_07.jpg" alt="postitmural-oct09_07" title="postitmural-oct09_07" width="950" height="633" class="alignnone size-full wp-image-2102" /></a><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_12.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_12.jpg" alt="postitmural-oct09_12" title="postitmural-oct09_12" width="950" height="633" class="alignnone size-full wp-image-2103" /></a><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_14.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_14.jpg" alt="postitmural-oct09_14" title="postitmural-oct09_14" width="950" height="633" class="alignnone size-full wp-image-2104" /></a><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_18.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_18.jpg" alt="postitmural-oct09_18" title="postitmural-oct09_18" width="950" height="633" class="alignnone size-full wp-image-2105" /></a><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_22.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_22.jpg" alt="postitmural-oct09_22" title="postitmural-oct09_22" width="950" height="633" class="alignnone size-full wp-image-2107" /></a><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_20.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_20.jpg" alt="postitmural-oct09_20" title="postitmural-oct09_20" width="950" height="633" class="alignnone size-full wp-image-2106" /></a><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_32.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/10/postitmural-oct09_32.jpg" alt="postitmural-oct09_32" title="postitmural-oct09_32" width="950" height="633" class="alignnone size-full wp-image-2108" /></a></p>
<p>&#8212;&#8212;</p>
<p>To make the video more interesting, I used the music track <em>Again and Again</em> by <em>The Bird and the Bee</em>. As of October 11, 2009, the official website of the band is offline and the Internet Archive&#8217;s Wayback Machine was not useful in accessing its contact information. I will keep trying so that I can ask for a formal permit to keep the song in the video. If it is not granted, the song will be removed immediately.</p>
<p>&#8212;&#8212;</p>
<p><strong>PROJECT CREDITS</strong> _ <strong>Concept</strong> Lorna Ramos, 3M Puerto Rico <strong>Design and Execution</strong> Miguel Ortiz &#038; Alberto Rigau <strong>Assistants</strong> Denisse Rodríguez, Juan Carlos Rubayo, Sofía Acevedo</p>
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		<title>Advocacy Planning to Open Irrigation Channels in Isabela, Puerto Rico as a Tourism Attraction</title>
		<link>http://www.estudiointerlinea.com/archives/1529</link>
		<comments>http://www.estudiointerlinea.com/archives/1529#comments</comments>
		<pubDate>Thu, 26 Feb 2009 17:57:26 +0000</pubDate>
		<dc:creator>Alberto Rigau</dc:creator>
				<category><![CDATA[Design Strategy]]></category>
		<category><![CDATA[Design Work]]></category>
		<category><![CDATA[Exhibit Design]]></category>
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		<description><![CDATA[The early part of the XXth century witnessed the construction of an extensive web of irrigation channels to distribute water to homes and farmlands in Puerto Rico along more than 35 kms. Still in operation to this day, throughout time different individuals and groups have acknowledged the scenic value of these channels; however, to most [...]]]></description>
			<content:encoded><![CDATA[<p><Font size=+1>The early part of the XXth century witnessed the construction of an <strong>extensive web of irrigation channels</strong> to distribute water to homes and farmlands in Puerto Rico along more than 35 kms. Still in operation to this day, throughout time different individuals and groups have acknowledged the scenic value of these channels; however, to most they remain unknown.</font size></p>
<p>Conceived by the architectural firm, <em>Jorge Rigau FAIA, Architects</em>, the project was <strong>designed to garner support from government officials, institutions, and the general public for the development of Isabela’s irrigation channels as a key ecotourism attraction</strong> in Puerto Rico. The “<em>canales</em>” travel across plains, mountains, and forests of varying microclimate, flora, fauna, and views. <strong>Maintenance paths that run continuously next to them could today be refashioned as nature trails</strong> accessible to the general public, children, senior citizens, and handicapped people alike. This pilot project set out to prove the feasibility of this initiative.</p>
<p>After public access to these facilities had been denied for eighty years, <strong>one kilometer of channels was opened up for two days, attracting an audience of over 3,000 registered people, including key decision-makers</strong> like the Island’s Interim Governor. Environmental leaders and university professors joined the long lines of visitors from all over the Island.<strong>Advocacy is often linked to demonstrations,</strong> more than often committed to stop something from happening. In our case, <strong>we chose to demonstrate otherwise: How something can, in fact, happen.</strong> Letters of support have started to come and decision makers &#8211; already engaged – have invited us to sit and dialogue. <u>This is what we planned for.</u></p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_01.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_01-950x534.jpg" alt="canales_01" title="canales_01" width="950" height="534" class="alignnone size-medium wp-image-1533" /></a></p>
<p>Participants were instructed about <strong>the history and design of the irrigation system, how it works, its cultural impact, and the changes endured</strong> by the neighboring rural landscape. Oversize words in environmentally-sensitive foam were “sprinkled” along the route <strong>to underline key questions concerning both the system and the proposed project: WHAT? WHERE? HOW? WHY? WHEN?</strong> </p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_02.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_02-950x534.jpg" alt="canales_02" title="canales_02" width="950" height="534" class="alignnone size-medium wp-image-1534" /></a></p>
<p>Professionals, academics, architecture and landscape architecture students – as well as volunteers &#8211; guided tours along the canal to make visitors aware of the potential of these trails from which the Island’s natural landscape and its early-20th century industrial heritage can be enjoyed.</p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_03.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_03-950x534.jpg" alt="canales_03" title="canales_03" width="950" height="534" class="alignnone size-medium wp-image-1535" /></a></p>
<p>The local Architects and Landscape Architects Foundation funded the pilot project, which included a day dedicated to K-12 schools within the canal region. <strong>Participants were requested to fill an assessment form</strong>, freely formatted to accommodate ideas, concerns, and recommendations. Upon completing the forms, <strong>each person received an informative brochure</strong>, specially designed to urge everyone to action.</p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_04.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_04-950x534.jpg" alt="canales_04" title="canales_04" width="950" height="534" class="alignnone size-medium wp-image-1536" /></a></p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_05.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_05-950x534.jpg" alt="canales_05" title="canales_05" width="950" height="534" class="alignnone size-medium wp-image-1537" /></a></p>
<p><strong>Insertion of texts within the landscape owes much to the reinterpretation of precedents</strong>: Robert Smithson’s site-specific works; Jenny Holzer’s linkage of words to movement; Robert Indiana’s supersized treatment of typeface; as well as Dieter Kienast’s joint <strong>validation of typographic strokes and counters, using the latter as windows unto the landscape</strong>.</p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_06.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_06-950x534.jpg" alt="canales_06" title="canales_06" width="950" height="534" class="alignnone size-medium wp-image-1538" /></a><br />
Elements that required a “footnote” from the interpreters were highlighted with an asterisk.</p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_07.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_07-950x534.jpg" alt="canales_07" title="canales_07" width="950" height="534" class="alignnone size-medium wp-image-1539" /></a></p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_08.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_08-950x534.jpg" alt="canales_08" title="canales_08" width="950" height="534" class="alignnone size-medium wp-image-1540" /></a></p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_09.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_09-950x534.jpg" alt="canales_09" title="canales_09" width="950" height="534" class="alignnone size-medium wp-image-1541" /></a></p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_10.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_10-950x534.jpg" alt="canales_10" title="canales_10" width="950" height="534" class="alignnone size-medium wp-image-1542" /></a></p>
<p><strong>In endorsement of sustainable tourism practices, local involvement was integral</strong> to the initiative. Community members assisted in the organization, played host of the event, and offered bits of oral history. <strong>Local high school students that are enrolled in a tourism-guide training program led the walking tours.</strong> A map of neighboring restaurants and establishments was specially designed for the event and distributed among all assistants, urging them to sponsor them.</p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_11.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_11-950x534.jpg" alt="canales_11" title="canales_11" width="950" height="534" class="alignnone size-medium wp-image-1543" /></a></p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_12.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_12-950x534.jpg" alt="canales_12" title="canales_12" width="950" height="534" class="alignnone size-medium wp-image-1544" /></a></p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_13.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_13-950x534.jpg" alt="canales_13" title="canales_13" width="950" height="534" class="alignnone size-medium wp-image-1545" /></a></p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_15.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_15-950x534.jpg" alt="canales_15" title="canales_15" width="950" height="534" class="alignnone size-medium wp-image-1547" /></a></p>
<p><a href="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_16.jpg"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/02/canales_16-950x534.jpg" alt="canales_16" title="canales_16" width="950" height="534" class="alignnone size-medium wp-image-1548" /></a></p>
<p>All photography by Gus Pantell.</p>
<p><img src="http://www.estudiointerlinea.com/wp-content/plugins/flash-video-player/default_video_player.gif" /></p>
<p><strong>PROJECT CREDITS</strong></p>
<p>Executed with the support of the <em>Foundation for the Association of Architecture and Landscape Architecture of Puerto Rico</em> and the collaboration of the county of <em>Isabela</em>, the <em>Energy Authority (AEE)</em> and the <em>School of Landscape Architecture at the Polytechnic University of Puerto Rico</em>.</p>
<p><strong>Concept and Project Design</strong> Jorge Rigau FAIA, Architects <strong>Project Coordination</strong> Miguel Ortíz <strong>Graphic Design</strong> Alberto Rigau, Estudio Interlínea <strong>Archaeological Consultant </strong> Gus Pantell <strong>Construction and Renovation Consultant </strong> Beatriz del Cueto <strong>Landscape Consultant </strong> Maria Isabel Rodríguez</p>
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		<title>Editorial Revés: Una de cal y otra de arena</title>
		<link>http://www.estudiointerlinea.com/archives/413</link>
		<comments>http://www.estudiointerlinea.com/archives/413#comments</comments>
		<pubDate>Tue, 03 Feb 2009 22:35:27 +0000</pubDate>
		<dc:creator>Alberto Rigau</dc:creator>
				<category><![CDATA[Book Design]]></category>
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		<description><![CDATA[Puerto Rico, in it&#8217;s short 516 year-old political history, has been under the sponsorship of two different parent countries. Such a diverse context equipped the island with a rich and detailed history of its construction sector, particularly in techniques, practices and ways of building. This publication chronologically documents this record through a balanced presentation of [...]]]></description>
			<content:encoded><![CDATA[<p><font size=+1>Puerto Rico, in it&#8217;s short 516 year-old political history, has been under the sponsorship of two different parent countries. Such a diverse context equipped the island with a rich and detailed history of its construction sector, particularly in techniques, practices and ways of building.</font size></p>
<p>This publication chronologically documents this record through a balanced presentation of research and a dense photographic archive, some of it unpublished before. The book jacket, a touch-point with potential readers, hints at the never ending nature of the topic through visual cues about the completion of the illustrated work-in-progress. A book of this size, both in pages and dimensions, called for a layout where readers could read, learn, reflect, enjoy, share, or just use as quick reference. Image captions, traditionally attached in proximity to the content they represent, here portray a narrative of their own, not only complementing the visual, but also providing a secondary text that can be read in conjunction with the rest of the composition or in an independent manner.</p>
<div id="attachment_414" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/calarena_1.jpg" alt="The publication concentrates on the process of construction, not the final outcome. " title="calarena_1" width="950" height="616" class="size-full wp-image-414" /><p class="wp-caption-text">The publication concentrates on the process of construction, not the final outcome. </p></div>
<div id="attachment_420" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/calarena_2b.jpg" alt="For those with more curiosity and interest, the cover hints at the finalization of the illustrated bridge." title="calarena_2b" width="950" height="530" class="size-full wp-image-420" /><p class="wp-caption-text">For those with more curiosity and interest, the cover hints at the finalization of the illustrated bridge.</p></div>
<div id="attachment_416" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/calarena_3.jpg" alt="There is a constant play between images and text, repeatedly changing the landscape and revealing new surprises for the engaged reader." title="calarena_3" width="950" height="612" class="size-full wp-image-416" /><p class="wp-caption-text">There is a constant play between images and text, repeatedly changing the landscape and revealing new surprises for the engaged reader.</p></div>
<p><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/calarena_4b.jpg" alt="calarena_4b" title="calarena_4b" width="950" height="444" class="alignnone size-full wp-image-421" /></p>
<p><strong>BOOK CREDITS</strong> _ <strong>Historical Investigation and Content</strong> Guillermo A. Baralt <strong>Editing</strong> Matilde Albert Robatto <strong>Design and Concept</strong> Alberto Rigau, <em>estudio interlínea</em> <strong>Layout Production Assistant</strong> Alfonso Gómez Arzola <strong>Typography</strong> Auto, designed by Akiem Helmling, Bas Jacobs y Sami Kortemäki of Underwear <strong>Cover Rendering</strong> Eduardo Miranda <strong>Printing</strong> RR Donnelley of Puerto Rico <strong>Printing Rep</strong> Luis González </p>
<p><strong>PRINTING SPECS</strong> _ <strong>Print Run</strong> 3,000 <strong>Color</strong> 4/4 <strong>Paper</strong> Local matte, 157 grams <strong>Binding</strong> Hard-Cover Smythe Sewn</p>
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		<title>The Mill Center for the Arts</title>
		<link>http://www.estudiointerlinea.com/archives/894</link>
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		<pubDate>Tue, 03 Feb 2009 22:33:37 +0000</pubDate>
		<dc:creator>Alberto Rigau</dc:creator>
				<category><![CDATA[Design Process]]></category>
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		<description><![CDATA[Typography becomes landscape. Typography is landscape. The Mill Center for the Arts sponsored a national contest in 2005, funded by a grant from the National Endowment for the Arts, for the design of a new center in Hendersonville, North Carolina. In a collaboration with Jorge Rigau, FAIA Arquitectos, I participated in the creation, conceptualization and [...]]]></description>
			<content:encoded><![CDATA[<p><font size=+1>Typography becomes landscape. Typography is landscape.</font size></p>
<p>The <em>Mill Center for the Arts</em> sponsored a national contest in 2005, funded by a grant from the <em>National Endowment for the Arts</em>, for the design of a new center in Hendersonville, North Carolina. In a collaboration with <em>Jorge Rigau, FAIA Arquitectos</em>, I participated in the creation, conceptualization and design of the proposal. Several components, from a typographical walkway, a narrative historical wall, and a remembrance pond were left on my charge.</p>
<div id="attachment_895" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/board_millartscenter.jpg" alt="Presentation boards designed and submitted to the competition." title="Competencia.indd" width="950" height="356" class="size-full wp-image-895" /><p class="wp-caption-text">Presentation boards designed and submitted to the competition.</p></div><br />
<div id="attachment_896" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/letras_finales_lado.jpg" alt="Sculptural detail for suggested typographic wall." title="letras_finales_lado" width="950" height="518" class="size-full wp-image-896" /><p class="wp-caption-text">Sculptural detail for suggested typographic wall.</p></div><br />
<div id="attachment_897" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/letras_finales_murales2.jpg" alt="Render of suggested typographic wall to show scale of piece." title="letras_finales_murales2" width="950" height="445" class="size-full wp-image-897" /><p class="wp-caption-text">Render of suggested typographic wall to show scale of piece.</p></div><br />
<div id="attachment_898" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/letrasclean1jaime.jpg" alt="Detail of the two design typographic systems for the proposal." title="letrasclean1jaime" width="950" height="434" class="size-full wp-image-898" /><p class="wp-caption-text">Detail of the two design typographic systems for the proposal.</p></div><br />
<div id="attachment_899" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/letrasnombre.jpg" alt="The content expressed in the typography is differentiated by a system based on height differentiation." title="letrasnombre" width="950" height="222" class="size-full wp-image-899" /><p class="wp-caption-text">The content expressed in the typography is differentiated by a system based on height differentiation.</p></div><br />
<div id="attachment_900" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/pondfinal.jpg" alt="Bird&#039;s-eye-view of remembrance pond suggested for the project." title="pondfinal" width="950" height="319" class="size-full wp-image-900" /><p class="wp-caption-text">Bird's-eye-view of remembrance pond suggested for the project.</p></div><br />
<div id="attachment_901" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/pondfinalaxo.jpg" alt="Axonometric view of remembrance pond suggested for the project." title="pondfinalaxo" width="950" height="577" class="size-full wp-image-901" /><p class="wp-caption-text">Axonometric view of remembrance pond suggested for the project.</p></div>
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		<title>On Tracks: An Alternate Way of Moving in Old San Juan</title>
		<link>http://www.estudiointerlinea.com/archives/167</link>
		<comments>http://www.estudiointerlinea.com/archives/167#comments</comments>
		<pubDate>Tue, 03 Feb 2009 22:32:56 +0000</pubDate>
		<dc:creator>Alberto Rigau</dc:creator>
				<category><![CDATA[Design Work]]></category>
		<category><![CDATA[Exhibit Design]]></category>
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		<description><![CDATA[Every 3 seconds a new car drives into Old San Juan. On regular business hours, more than 1,200 hourly vehicles complete the journey, for an average of 27,000 daily cars moving into the city. On special events, over 60,000 people try —almost always on their own— to reach the city… This 3-year exhibit installation evaluates [...]]]></description>
			<content:encoded><![CDATA[<p><font size=+1> Every 3 seconds a new car drives into Old San Juan. On regular business hours, more than 1,200 hourly vehicles complete the journey, for an average of 27,000 daily cars moving into the city. On special events, over 60,000 people try —almost always on their own— to reach the city…</font size></p>
<p>This 3-year exhibit installation evaluates the contemporary transportation problem in Old San Juan, concluding that only a TRAM system would serve as a feasible strategy for the government. The exhibit, divided in sections, covers historical themes as well as contemporary issues. Means of representation range from traditional exhibition panels, to interactive touch screens, sculptures, 3-D Glasses, environmental interventions, interactive walls, and even an HO Scale train model with a futuristic look at what our city would be like if the TRAM were to be installed. Exhibit opened on April 12 2007 on the Mezzanine level of the Banco Popular Building in Old San Juan, Puerto Rico.</p>
<div id="attachment_227" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_025-950x638.jpg" alt="Registration area and waiting lobby. This space serves to set the environmental tone of the exhibit as the visitors leave the elevators and prepare to go in. Photo by Eric M. Jukelevics." title="enrieles_025" width="950" height="638" class="size-medium wp-image-227" /><p class="wp-caption-text">Registration area and waiting lobby are transformed to set the environmental tone as visitors make the transition from the public elevators to the private exhibit space. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_225" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_023-869x700.jpg" alt="Once the visitors register on the lobby&#039;s computers they walk into the actual exhibit space, joining others who also want to participate in the solving of the problem at hand. Photo by Eric M. Jukelevics." title="enrieles_023" width="950" height="765" class="size-medium wp-image-225" /><p class="wp-caption-text">Registration serves as rite of passage as the visitors enter the space and join others who are also concerned with the issued at hand. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_223" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_021-950x633.jpg" alt="A look, from the entrance of the exhibit, into the western wing. Photo by Eric M. Jukelevics." title="enrieles_021" width="950" height="633" class="size-medium wp-image-223" /><p class="wp-caption-text">Visitors are teased by a hint og what awaits, but an architectural intervention makes the space feel odd, subliminally forcing a need to go right. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_222" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_020-950x633.jpg" alt="A look, from the entrance of the exhibit, into the eastern wing. Photo by Eric M. Jukelevics." title="enrieles_020" width="950" height="633" class="size-medium wp-image-222" /><p class="wp-caption-text">Design is used to shape the perception of space, motivation visitors to move in this direction. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_221" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_019-950x632.jpg" alt="Transportation-related news graphics, over-hanging from the exhibit space, are visible to exhibit visitors and to the customers of a bank branch located in the space below. They illustrate and present the current state of the transportation problem in San Juan, Puerto Rico. Photo by Eric M. Jukelevics." title="enrieles_019" width="950" height="632" class="size-medium wp-image-221" /><p class="wp-caption-text">Transportation-related news graphics, over-hanging from the exhibit space, are visible to exhibit visitors and to the customers of the bank branch located in the space below. They illustrate the current state of transportation problems in San Juan, Puerto Rico. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_220" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_018-950x633.jpg" alt="A graphic sculpture serves as introduction to the exhibit, illustrating through the Gordian Knot metaphor that the transportation problem in Puerto Rico requires a solution of Alexandrian magnitude. Photo by Eric M. Jukelevics." title="enrieles_018" width="950" height="633" class="size-medium wp-image-220" /><p class="wp-caption-text">A graphic sculpture introduces the content of the exhibit through a reference to the Gordian Knot, hinting at how the transportation problem in Puerto Rico requires a solution of Alexandrian magnitude. Commercial hoses make up the floating knot sculpture. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_219" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_017-950x633.jpg" alt="A view down the eastern wing of the exhibit space. Photo by Eric M. Jukelevics." title="enrieles_017" width="950" height="633" class="size-medium wp-image-219" /><p class="wp-caption-text">The exhibit's narrative is threaded through language, typography, images, illustration, environmental interventions, industrial exhibit pieces and interactive elements. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_218" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_016-950x633.jpg" alt="Sculptural map illustrates the cities, named in the acrylic scroll, that have Tram systems implemented. Videos of these are showcased in video ipods embedded in the map. The interactive screen projection can be see on the far left of the image. Photo by Eric M. Jukelevics." title="enrieles_016" width="950" height="633" class="size-medium wp-image-218" /><p class="wp-caption-text">A sculptural map illustrates world cities, named in the acrylic scroll, that have Tram systems implemented as part of their transportation strategies. Videos are showcased through video ipods embedded in the map. The interactive screen area of the exhibit can be see on the far left of the image. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_217" class="wp-caption alignnone" style="width: 1290px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_015.jpg" alt="Detail of map and typographic scroll of world cities with a Tram system. Photo by Eric M. Jukelevics." title="enrieles_015" width="1280" height="853" class="size-full wp-image-217" /><p class="wp-caption-text">Detail of map and typographic scroll of world cities with a Tram system. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_216" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_014-950x633.jpg" alt="Located on the eastern wing of the exhibit, this model allows the imagination to go wild… Photo by Eric M. Jukelevics." title="enrieles_014" width="950" height="633" class="size-medium wp-image-216" /><p class="wp-caption-text">Located on the eastern wing of the exhibit, this model allows children, and adults alike as the experience of the open exhibit has shown, to conceptually imagine themselves in a Tram. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_215" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_013-950x633.jpg" alt="The environmental design solution involved the use of aluminum, strategically allocating it throughout the exhibit to bring out the industrial quality of the subject matter. Photo by Eric M. Jukelevics." title="enrieles_013" width="950" height="633" class="size-medium wp-image-215" /><p class="wp-caption-text">The environmental design strategy for the exhibit involved the use of aluminum, dispersed throughout the space to bring out the industrial quality of the subject matter, while providing negative spaces within the graphical landscape of the exhibit. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_214" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_012-950x633.jpg" alt="Interactive area located at the end of the eastern wing of the exhibit. The projected movie narrates various short stories of a city of San Juan where the Tram system has already been established. The projection reacts with ChromaDepth glasses for a 3-D experience. Acrylic made books rest on the table, comparing a Tram system with a Train system and highlight the benefits and weaknesses of both. Photo by Eric M. Jukelevics." title="enrieles_012" width="950" height="633" class="size-medium wp-image-214" /><p class="wp-caption-text">Interactive projection area ran  various short stories of a city of San Juan where the Tram system has already been established. The projection reacts with ChromaDepth glasses for a 3-D experience, assimilating well with the future-cast nature of the section. Acrylic made books rest on the table, showcasing comparisons between Tram system and a traditional Train framework, highlighting the benefits and weaknesses of both. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_476" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/gafasenrieles.jpg" alt="Artwork for 3-D glasses to be used with the interactive screen." title="gafasenrieles" width="950" height="227" class="size-full wp-image-476" /><p class="wp-caption-text">Artwork for 3-D glasses to be used with the interactive screen.</p></div>
<div id="attachment_213" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_011-950x633.jpg" alt="The panel on the left showcases a transportation systems alphabet. The panel in the middle narrates the story of how the HO Scale train model was planned, designed, and built. The panel on the right shows a photo of the Portland Streetcar Tram system. These panels serve as the entrance panels to the community activism section of the exhibit, located through the visible entrance. Photo by Eric M. Jukelevics." title="enrieles_011" width="950" height="633" class="size-medium wp-image-213" /><p class="wp-caption-text">The panel on the left showcases a transportation systems alphabet. The center panel narrates the story of HO Scale train model's design and production. The enlarged photo is of the Portland streetcar system. These panels serve as the entranceto the community activism section of the exhibit, located through the visible entrance. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_212" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_010-950x633.jpg" alt="HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, &#038; Technologies, Inc. (SMARTT). The design of the simulated water pattern located on the skirt of the model was painted by Susana Espinosa. Photo by Eric M. Jukelevics." title="enrieles_010" width="950" height="633" class="size-medium wp-image-212" /><p class="wp-caption-text">HO Scale train model designed by Estudio Interlínea and built by Scale Models, Arts, &#038; Technologies, Inc. (SMARTT). The illustration of the simulated water pattern located on the skirt of the model was painted by Susana Espinosa. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_211" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_009-950x605.jpg" alt="Detail of the HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, &#038; Technologies, Inc. (SMARTT). Photo by Eric M. Jukelevics." title="enrieles_009" width="950" height="605" class="size-medium wp-image-211" /><p class="wp-caption-text">Detail of the HO Scale train model. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_210" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_008-950x633.jpg" alt="These particular panels, located in the west wing of the exhibit, provide a window into the future development projects scheduled for the City of San Juan, coloring the narrative with the inclusion of the Tram as a spine that would connect them all. On the right side one can see one of the interactive touch-screen puzzle game screens. Photo by Eric M. Jukelevics." title="enrieles_008" width="950" height="633" class="size-medium wp-image-210" /><p class="wp-caption-text">These panels provide a window into the future development projects scheduled for the City of San Juan, coloring the narrative with the inclusion of the Tram as a spine that would connect them all. On the right, one can see one of the interactive touch-screen puzzle game screens. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_209" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_007-950x633.jpg" alt="These particular panels, located at the end of the west wing of the exhibit, speak of the better quality of life that will be brought by the implementation of a tram. Photo by Eric M. Jukelevics." title="enrieles_007" width="950" height="633" class="size-medium wp-image-209" /><p class="wp-caption-text">These panels speak of the better quality of life that will be brought by the implementation of a tram. On the right, one can see one of the interactive touch-screen puzzle game screens. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_208" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_006-950x633.jpg" alt="These particular panels, located in the west wing of the exhibit, speak of the benefits of a Tram while highlighting the necessary steps that would be needed to implement such a system. On the right side one can see one of the interactive touch-screen puzzle game screens. Photo by Eric M. Jukelevics." title="enrieles_006" width="950" height="633" class="size-medium wp-image-208" /><p class="wp-caption-text">These panels speak of the benefits of a Tram while highlighting the necessary steps that would be needed to implement such a system. On the right side one can see one of the interactive touch-screen puzzle game screens. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_207" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_005-950x633.jpg" alt="Detail of the HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, &#038; Technologies, Inc. (SMARTT). Photo by Eric M. Jukelevics." title="enrieles_005" width="950" height="633" class="size-medium wp-image-207" /><p class="wp-caption-text">etail of the HO Scale train model. Photo by Eric M. Jukelevics. Photo by Eric M. Jukelevics.</p></div>
<div id="attachment_206" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_004-950x633.jpg" alt="Detail of the HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, &#038; Technologies, Inc. (SMARTT). Photo by Eric M. Jukelevics." title="enrieles_004" width="950" height="633" class="size-medium wp-image-206" /><p class="wp-caption-text">etail of the HO Scale train model. Photo by Eric M. Jukelevics. Photo by Eric M. Jukelevics.</p></div>[caption id="attachment_205" align="alignnone" width="950" caption="Detail of the HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, &#038; Technologies, Inc. (SMARTT). Photo by Eric M. Jukelevics."]<img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_003-950x633.jpg" alt="Detail of the HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, &#038; Technologies, Inc. (SMARTT). Photo by Eric M. Jukelevics." title="enrieles_003" width="950" height="633" class="size-medium wp-image-205" />[/caption]
<div id="attachment_203" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_001-950x633.jpg" alt="Environmental intervention strategically placed to gain the attention of a pedestrian passerby. It promotes the On Tracks exhibit located in the third floor of the building, and encourages people to visit it. Photo by Alberto Rigau." title="enrieles_001" width="950" height="633" class="size-medium wp-image-203" /><p class="wp-caption-text">Environmental intervention strategically placed to gain the attention of a pedestrian passerby. It promotes the On Tracks exhibit located in the third floor of the building, and encourages people to visit it. Photo by Alberto Rigau.</p></div>
<div id="attachment_475" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_logo.jpg" alt="Logo for the exhibit." title="En_Rieles_Logo_Presentacion" width="950" height="490" class="size-full wp-image-475" /><p class="wp-caption-text">Logo for the exhibit.</p></div>
<div id="attachment_474" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/enrieles_graficas.jpg" alt="An assortment of graphics which shows the visual variety used in the presentation of the ideas." title="enrieles_graficas" width="950" height="464" class="size-full wp-image-474" /><p class="wp-caption-text">An assortment of graphics which shows the visual variety used in the presentation of the ideas.</p></div>
<div id="attachment_473" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/catalogoenrieles.jpg" alt="Exhibit catalogue." title="catalogoenrieles" width="950" height="912" class="size-full wp-image-473" /><p class="wp-caption-text">Exhibit catalogue.</p></div>
<p><strong>EXHIBITION CREDITS</strong> _ <strong>Coordination</strong> Carmen Lidin and Carlos Bruno, <em>Corporate Communications, Popular, Inc.</em> <strong>Exhibit Curation</strong> Estudio Interlínea <strong>Exhibit Content</strong> Arq. Jorge Rigau, FAIA and Alberto Rigau, AIGA <strong>Creative Directors</strong> Arq. Jorge Rigau, FAIA and Alberto Rigau, AIGA <strong>Designers</strong> Alberto Rigau, AIGA, and Alfonso Gómez Arzola <strong>Urban Design Consultant</strong> Arq. Thomas S. Marvel, FAIA <strong>Education Consultants </strong> Socorrito Díaz and Carmen Haddys Torres <strong>HO Scale Model Construction</strong> <a href="http://www.smarttinc.com/">Scale Models, Arts and Technologies, Inc. (SMARTT)</a> <strong>Webpage Design</strong> Amilcar Colón, <em>Webxacto</em> <strong>Detailed Woodwork</strong> Roberto Pérez Dendariarena <strong>General Woodwork</strong> Joel Ramos <strong>Steel Work</strong> Joel Ramos and Braulio Santos Vera <strong>Technology Consultant</strong> José Irizarry, <em>Protech</em> <strong>Programmer</strong> Gabriel Santillán <strong>Lighting</strong> Eric M. Jukelevics, <em>EMJ Photography</em> <strong>Electrical Consultant</strong> Joseph Hernández, <em>JH Technical Service</em> <strong>Photography</strong> Aerofoto Internacional, Marie Carmen Ubiles, Alberto Rigau, Alfonso Gómez Arzola, Seth Siditsky, Alexandros Koromilas <strong>Digital Printing</strong> Global Graphics <strong>Offset Printing</strong> Model Offset Printing and Ímpress Quality Printing <strong>Installation Assistants</strong> Bryan Torres, José Medina, Francisco González, Daniel Robles, Lemuel Beauchamp, Eduardo Miranda, Miguel Ortiz, Celina Bocanegra, Johann Sasso, Mario Sorani, Victor Blay, Mabel Plascencia, Claudia Rosa, Alex Martínez, Omar Torresola, Luis A. Cerda <strong>Collaborators</strong> Portland Streetcar Inc., Departamento de Transportación y Obras Públicas, Oficina de Urbanismo, Infraestructura y Ambiente, Oficina del Gobernador, La Fortaleza, Municipio de San Juan, José Lorenzo Torres, Susana Espinosa, Bernardo Hogan, Jaime Suárez, Maribel T. Suárez, Gilda Navarra, José Rigau, Arq. Oscar Oliver, Arq. Roberto Alsina, Arq. Liz Meléndez, Ing. Raúl Gayá, Arq. Carlos Camacho, Arq. Juan Penabad, Carlos Aponte, Edna Acosta, Ing. David Rosa, Wilmarie Laboy, Juan Ruiz, Suzette Jiménez, Ana Carbonell, Lourdes Folch</p>
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		<title>Editorial Revés: Detrás del Silencio</title>
		<link>http://www.estudiointerlinea.com/archives/515</link>
		<comments>http://www.estudiointerlinea.com/archives/515#comments</comments>
		<pubDate>Tue, 03 Feb 2009 22:32:44 +0000</pubDate>
		<dc:creator>Alberto Rigau</dc:creator>
				<category><![CDATA[Book Design]]></category>
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		<description><![CDATA[After exploring body movement for 80 years (ballet, flamenco, mime and modern dance), a leading Puerto Rican theater figure thought it fit—as her swan song—to collect her memorabilia in a publication, including artwork, set and costume designs, photos (portraits, live action), original programs, posters and press clippings. Widely admired, Gilda Navarra was a muse to [...]]]></description>
			<content:encoded><![CDATA[<p><font size=+1>After exploring body movement for 80 years (ballet, flamenco, mime and modern dance), a leading Puerto Rican theater figure thought it fit—as her swan song—to collect her memorabilia in a publication, including artwork, set and costume designs, photos (portraits, live action), original programs, posters and press clippings. Widely admired, Gilda Navarra was a muse to many artists in America and Europe, as evidenced by myriad texts and images.</font size></p>
<p>Music played an important role in Ms. Navarra’s signature pieces, usually developed for silent characters. The book was thus conceived as a musical piece itself. Its design is based on an ever­present pentagram, often evident, at times suggested or just implied. Because music provides graphic representations of silence—lacking in conventional language—these symbols become metaphors for different “times” in the artist’s ever­changing, transcendental oeuvre. </p>
<p><a href="http://designarchives.aiga.org/?s1=2|s2=1|eid=7741">AIGA 50 BOOKS / 50 COVERS 2007 SELECTION</a></p>
<div id="attachment_516" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/gilda0.jpg" alt="The challenge: <em>How to portray the idea of silence through mediums and techniques that rely on additive processes and techniques?</em> The cover was made with white touché paper, embossed and foil stamped.&#8221; title=&#8221;gilda0&#8243; width=&#8221;950&#8243; height=&#8221;832&#8243; class=&#8221;size-full wp-image-516&#8243; /><p class="wp-caption-text">The challenge: <em>How to portray the idea of silence through mediums and techniques that rely on additive processes and techniques?</em> The cover was made with white touché paper, embossed and foil stamped.</p></div>
<div id="attachment_517" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/gilda1.jpg" alt="On the cover, a fermata, the notation for a note that is sustained for longer than its note value, hints that Gilda (hence the capital G illustrated in her embroidery style) manipulated music, theater and time in an idiosyncratic way. The white­on­white­on­white further explores the expression of silence, but on purely graphic terms." title="gilda1" width="950" height="799" class="size-full wp-image-517" /><p class="wp-caption-text">On the cover, a fermata, the notation for a note that is sustained for longer than its note value, hints that Gilda (hence the capital G illustrated in her embroidery style) manipulated music, theater and time in an idiosyncratic way. The white­on­white­on­white further explores the expression of silence, but on purely graphic terms.</p></div>
<div id="attachment_518" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/gilda2.jpg" alt="Structural design system following a pentagram rubric." title="gilda2" width="950" height="549" class="size-full wp-image-518" /><p class="wp-caption-text">Structural design system following a pentagram rubric.</p></div>
<div id="attachment_519" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/gilda3.jpg" alt="Sample spreads." title="gilda3" width="950" height="518" class="size-full wp-image-519" /><p class="wp-caption-text">Sample spreads.</p></div>
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		<title>Nassar Family Mailbox</title>
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		<pubDate>Tue, 03 Feb 2009 22:32:08 +0000</pubDate>
		<dc:creator>Alberto Rigau</dc:creator>
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		<description><![CDATA[Typography as shelter. This collaboration with Jorge Rigau, FAIA Arquitectos required to find a solution to the client&#8217;s problem: he only received the newspaper at his home and he did not want it to get wet. The initial to the client&#8217;s last name served as inspiration for the design and specification of this newsbox made [...]]]></description>
			<content:encoded><![CDATA[<p><font size=+1>Typography as shelter.</font size></p>
<p>This collaboration with <em>Jorge Rigau, FAIA Arquitectos</em> required to find a solution to the client&#8217;s problem: he only received the newspaper at his home and he did not want it to get wet. The initial to the client&#8217;s last name served as inspiration for the design and specification of this <em>news</em>box made out of steel with a concrete base.</p>
<p><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/buzonnassar.jpg" alt="buzonnassar" title="buzonnassar" width="950" height="562" class="alignnone size-full wp-image-905" /></p>
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		<title>Charla Contramagistral Invitation</title>
		<link>http://www.estudiointerlinea.com/archives/829</link>
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		<pubDate>Tue, 03 Feb 2009 22:29:08 +0000</pubDate>
		<dc:creator>Alberto Rigau</dc:creator>
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		<description><![CDATA[Metaphor becomes message. A new dean takes over the younger of two architecture schools in Puerto Rico. First order of business: host an opening lecture to communicate initial ideas, intentions and plans. The public lecture, thus, had to be publicly advertised. Radiographic language was chosen to allow for the most direct message with the least [...]]]></description>
			<content:encoded><![CDATA[<p><font size=+1>Metaphor becomes message.</font size></p>
<p>A new dean takes over the younger of two architecture schools in Puerto Rico. First order of business: host an opening lecture to communicate initial ideas, intentions and plans. The public lecture, thus, had to be publicly advertised. Radiographic language was chosen to allow for the most direct message with the least amount on insult.</p>
<div id="attachment_830" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/invpoli_1.jpg" alt="Printed on transparency material to get closer to the radiography effect." title="invpoli_1" width="950" height="1278" class="size-full wp-image-830" /><p class="wp-caption-text">Printed on transparency material to get closer to the radiography effect.</p></div><br />
<div id="attachment_831" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/invpoli_2.jpg" alt="Envelope designed to hint at radiographic envelopes." title="invpoli_2" width="950" height="598" class="size-full wp-image-831" /><p class="wp-caption-text">Envelope designed to hint at radiographic envelopes.</p></div><br />
<div id="attachment_832" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/invpoli_3.jpg" alt="See through window in enveloped allowed for message to be complete with the contents inside." title="invpoli_3" width="950" height="565" class="size-full wp-image-832" /><p class="wp-caption-text">See through window in enveloped allowed for message to be complete with the contents inside.</p></div>
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		<title>Spivak Family Residence Door</title>
		<link>http://www.estudiointerlinea.com/archives/923</link>
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		<pubDate>Tue, 03 Feb 2009 22:28:32 +0000</pubDate>
		<dc:creator>Alberto Rigau</dc:creator>
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		<description><![CDATA[Family initials become permanent hosts of a residence. This collaboration with Jorge Rigau, FAIA Arquitectos aimed at providing a signature door to an already signature home. The Spivak family inquired for a graphic gesture to welcome their guests at the entrance of the home. Typography was used as inspiration for the design and specification of [...]]]></description>
			<content:encoded><![CDATA[<p><font size=+1>Family initials become permanent hosts of a residence.</font size></p>
<p>This collaboration with <em>Jorge Rigau, FAIA Arquitectos</em> aimed at providing a signature door to an already signature home. The Spivak family inquired for a graphic gesture to welcome their guests at the entrance of the home. Typography was used as inspiration for the design and specification of the finished solution. Wood, steel and cortén steel became the tools of process and exploration.</p>
<div id="attachment_924" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/puertavelilla.jpg" alt="Process from sketching to fabrication." title="puertavelilla" width="950" height="444" class="size-full wp-image-924" /><p class="wp-caption-text">Process from sketching to fabrication.</p></div><br />
<div id="attachment_925" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/velilladoordetails.jpg" alt="Details of construction and fabrication. Steel, wook and aluminum are stitched together in this piece." title="velilladoordetails" width="950" height="377" class="size-full wp-image-925" /><p class="wp-caption-text">Details of construction and fabrication. Steel, wook and aluminum are stitched together in this piece.</p></div>
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		<title>View from the Scaffold Exhibit</title>
		<link>http://www.estudiointerlinea.com/archives/331</link>
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		<pubDate>Tue, 03 Feb 2009 22:28:29 +0000</pubDate>
		<dc:creator>Alberto Rigau</dc:creator>
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		<description><![CDATA[San José Church was built in a gothic style between 1532 &#038; 1735 as a conventual church for Dominican friars. In its 474 years, the climatic ravages of time and the lack of timely preventative conservation work have had a harmful toll on it. Having closed the temple to the public about ten years ago [...]]]></description>
			<content:encoded><![CDATA[<p><font size=+1>San José Church was built in a gothic style between 1532 &#038; 1735 as a conventual church for Dominican friars. In its 474 years, the climatic ravages of time and the lack of timely preventative conservation work have had a harmful toll on it.</font size></p>
<p>Having closed the temple to the public about ten years ago in response to the collapse of one of its main nave lamps, the building deteriorated due to various problems, such as unchecked rainwater and trapped humidity. Trying to rescue this patient, the structure was surveyed between 2004-2007 to determine its actual conditions. The diagnosis, together with a historical and architectural analysis, has led to new insights about the evolution of the church. Its multiple expansions and repairs have resulted in a complex historical record. The conservation of the structure will not be easy.</p>
<p>This exhibit was curated, planned and designed to share and explain the renovation process with the community, along with many of the archaeological, architectural and cultural discoveries that have been made.</p>
<p>As a historical building, particular codes did not allow for any of the materials to be adhered to the Church&#8217;s surfaces. A series of self-standing modules were designed for some of the panels, and others were creatively installed onto the structural crutches of the renovation. The panels were distributed through the space to allow visitors to enjoy a complete walk-around, while simultaneously providing exposure to all of the contents.</p>
<div id="attachment_337" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/exhisanjose_06-950x633.jpg" alt="The exhibit was designed to integrate with the architectural space and the current renovation strategies." title="exhisanjose_06" width="950" height="633" class="size-medium wp-image-337" /><p class="wp-caption-text">The exhibit was designed to integrate with the architectural space and the current renovation strategies.</p></div>
<div id="attachment_346" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/exhisanjose_15-950x633.jpg" alt="Spaces for reflection and meditation were opened through the experience of the exhibit." title="exhisanjose_15" width="950" height="633" class="size-medium wp-image-346" /><p class="wp-caption-text">Spaces for reflection and meditation were opened through the experience of the exhibit.</p></div>
<div id="attachment_345" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/exhisanjose_14-950x633.jpg" alt="Historical Renovation guidelines did not allow for any of the exhibit materials to be fixed to any of the surfaces of the Church. A self-standing system was generated, which allows for customization of the panels and renovation work moves to a different area of the space." title="exhisanjose_14" width="950" height="633" class="size-medium wp-image-345" /><p class="wp-caption-text">Historical Renovation guidelines did not allow for any of the exhibit materials to be fixed to any of the surfaces of the Church. A self-standing system was generated, which allows for customization of the panels and renovation work moves to a different area of the space.</p></div>
<div id="attachment_347" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/exhisanjose_16-950x633.jpg" alt="Panels were then embedded in the structures used for renovation." title="exhisanjose_16" width="950" height="633" class="size-medium wp-image-347" /><p class="wp-caption-text">Panels were then embedded in the structures used for renovation.</p></div>
<div id="attachment_343" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/exhisanjose_12-950x633.jpg" alt="The panels, designed as self-contained pieces of information, provided a piece to the larger history of the place visitors now inhabit." title="exhisanjose_12" width="950" height="633" class="size-medium wp-image-343" /><p class="wp-caption-text">The panels, designed as self-contained pieces of information, provided a piece to the larger history of the place visitors now inhabit.</p></div><br />
<div id="attachment_341" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/exhisanjose_10-950x633.jpg" alt="The history of the space if enriched, through imagery and typography, to allow the visitor to fantasize, imagine, and understand." title="exhisanjose_10" width="950" height="633" class="size-medium wp-image-341" /><p class="wp-caption-text">The history of the space if enriched, through imagery and typography, to allow the visitor to fantasize, imagine, and understand.</p></div>
<div id="attachment_333" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/exhisanjose_02-950x633.jpg" alt="The exhibit exists in constant negotiation with the historical richness of the space and the cold industrial quality of the renovation structures." title="exhisanjose_02" width="950" height="633" class="size-medium wp-image-333" /><p class="wp-caption-text">The exhibit exists in constant negotiation with the historical richness of the space and the cold industrial quality of the renovation structures.</p></div>
<div id="attachment_334" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/exhisanjose_03-950x633.jpg" alt="We all await the time when the renovation work is done and the industrial crutches removed so that the Church can begin to tell new stories and share lessons of its long lived life." title="exhisanjose_03" width="950" height="633" class="size-medium wp-image-334" /><p class="wp-caption-text">We all await the time when the renovation work is done and the industrial crutches removed so that the Church can begin to tell new stories and share lessons of its long lived life.</p></div>
<div id="attachment_546" class="wp-caption alignnone" style="width: 960px"><img src="http://www.estudiointerlinea.com/wp-content/uploads/2009/01/visitandosanjose.jpg" alt="Visitors experiencing the space." title="visitandosanjose" width="950" height="367" class="size-full wp-image-546" /><p class="wp-caption-text">Visitors experiencing the space.</p></div>
<p><strong>EXHIBITION CREDITS</strong> _ <strong>Curatorial Effort</strong> Beatriz del Cueto, FAIA, Marel Del Toro, AIT, Agamemnon Pantel, PhD, Alberto Rigau, AIGA <strong>Design &#038; Strategy</strong> Estudio Interlínea <strong>Designers</strong> Alberto Rigau, AIGA (creative director and designer), Alfonso Gómez Arzola, assistant <strong>Text Editing</strong> Armando Rigau <strong>Historical and Iconographic Consultant</strong> Dr. Arturo Dávila Rodríguez <strong>Religious Consultant</strong> Mons. Fernando B. Felices Sánchez <strong>Technical Consultant</strong> Agamemnon Pantel, PhD <strong>Education</strong> Prof. Socorrito Díaz <strong>Digital Printing</strong> Global Graphics <strong>Offset Printing</strong> Model Offset Printing <strong>Other colaborations</strong> Luis A. Cerda, Susana Rigau <strong>Photography</strong> Agamemnon Pantel, PhD; Antonio Daubón; Joseph Elliott; Beatriz del Cueto, FAIA; Alberto Rigau, AIGA; Alfonso Gómez Arzola; Marie C. Ubiles; Edmund Meade, PE; Dan Cuoco, PE; Lyles McBratney; Cynthia Silva; John Hinchman y Mons. Fernando B. Felices Sánchez.</p>
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