Metaphor becomes message.

A new dean takes over the younger of two architecture schools in Puerto Rico. First order of business: host an opening lecture to communicate initial ideas, intentions and plans. The public lecture, thus, had to be publicly advertised. Radiographic language was chosen to allow for the most direct message with the least amount on insult.

Printed on transparency material to get closer to the radiography effect.

Envelope designed to hint at radiographic envelopes.

See through window in enveloped allowed for message to be complete with the contents inside.