Design / Interaction / Strategy
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On Tracks: An Alternate Way of Moving in Old San Juan

Every 3 seconds a new car drives into Old San Juan. On regular business hours, more than 1,200 hourly vehicles complete the journey, for an average of 27,000 daily cars moving into the city. On special events, over 60,000 people try —almost always on their own— to reach the city…

This 3-year exhibit installation evaluates the contemporary transportation problem in Old San Juan, concluding that only a TRAM system would serve as a feasible strategy for the government. The exhibit, divided in sections, covers historical themes as well as contemporary issues. Means of representation range from traditional exhibition panels, to interactive touch screens, sculptures, 3-D Glasses, environmental interventions, interactive walls, and even an HO Scale train model with a futuristic look at what our city would be like if the TRAM were to be installed. Exhibit opened on April 12 2007 on the Mezzanine level of the Banco Popular Building in Old San Juan, Puerto Rico.

Registration area and waiting lobby. This space serves to set the environmental tone of the exhibit as the visitors leave the elevators and prepare to go in. Photo by Eric M. Jukelevics.

Registration area and waiting lobby are transformed to set the environmental tone as visitors make the transition from the public elevators to the private exhibit space. Photo by Eric M. Jukelevics.

Once the visitors register on the lobby's computers they walk into the actual exhibit space, joining others who also want to participate in the solving of the problem at hand. Photo by Eric M. Jukelevics.

Registration serves as rite of passage as the visitors enter the space and join others who are also concerned with the issued at hand. Photo by Eric M. Jukelevics.

A look, from the entrance of the exhibit, into the western wing. Photo by Eric M. Jukelevics.

Visitors are teased by a hint og what awaits, but an architectural intervention makes the space feel odd, subliminally forcing a need to go right. Photo by Eric M. Jukelevics.

A look, from the entrance of the exhibit, into the eastern wing. Photo by Eric M. Jukelevics.

Design is used to shape the perception of space, motivation visitors to move in this direction. Photo by Eric M. Jukelevics.

Transportation-related news graphics, over-hanging from the exhibit space, are visible to exhibit visitors and to the customers of a bank branch located in the space below. They illustrate and present the current state of the transportation problem in San Juan, Puerto Rico. Photo by Eric M. Jukelevics.

Transportation-related news graphics, over-hanging from the exhibit space, are visible to exhibit visitors and to the customers of the bank branch located in the space below. They illustrate the current state of transportation problems in San Juan, Puerto Rico. Photo by Eric M. Jukelevics.

A graphic sculpture serves as introduction to the exhibit, illustrating through the Gordian Knot metaphor that the transportation problem in Puerto Rico requires a solution of Alexandrian magnitude. Photo by Eric M. Jukelevics.

A graphic sculpture introduces the content of the exhibit through a reference to the Gordian Knot, hinting at how the transportation problem in Puerto Rico requires a solution of Alexandrian magnitude. Commercial hoses make up the floating knot sculpture. Photo by Eric M. Jukelevics.

A view down the eastern wing of the exhibit space. Photo by Eric M. Jukelevics.

The exhibit's narrative is threaded through language, typography, images, illustration, environmental interventions, industrial exhibit pieces and interactive elements. Photo by Eric M. Jukelevics.

Sculptural map illustrates the cities, named in the acrylic scroll, that have Tram systems implemented. Videos of these are showcased in video ipods embedded in the map. The interactive screen projection can be see on the far left of the image. Photo by Eric M. Jukelevics.

A sculptural map illustrates world cities, named in the acrylic scroll, that have Tram systems implemented as part of their transportation strategies. Videos are showcased through video ipods embedded in the map. The interactive screen area of the exhibit can be see on the far left of the image. Photo by Eric M. Jukelevics.

Detail of map and typographic scroll of world cities with a Tram system. Photo by Eric M. Jukelevics.

Detail of map and typographic scroll of world cities with a Tram system. Photo by Eric M. Jukelevics.

Located on the eastern wing of the exhibit, this model allows the imagination to go wild… Photo by Eric M. Jukelevics.

Located on the eastern wing of the exhibit, this model allows children, and adults alike as the experience of the open exhibit has shown, to conceptually imagine themselves in a Tram. Photo by Eric M. Jukelevics.

The environmental design solution involved the use of aluminum, strategically allocating it throughout the exhibit to bring out the industrial quality of the subject matter. Photo by Eric M. Jukelevics.

The environmental design strategy for the exhibit involved the use of aluminum, dispersed throughout the space to bring out the industrial quality of the subject matter, while providing negative spaces within the graphical landscape of the exhibit. Photo by Eric M. Jukelevics.

Interactive area located at the end of the eastern wing of the exhibit. The projected movie narrates various short stories of a city of San Juan where the Tram system has already been established. The projection reacts with ChromaDepth glasses for a 3-D experience. Acrylic made books rest on the table, comparing a Tram system with a Train system and highlight the benefits and weaknesses of both. Photo by Eric M. Jukelevics.

Interactive projection area ran various short stories of a city of San Juan where the Tram system has already been established. The projection reacts with ChromaDepth glasses for a 3-D experience, assimilating well with the future-cast nature of the section. Acrylic made books rest on the table, showcasing comparisons between Tram system and a traditional Train framework, highlighting the benefits and weaknesses of both. Photo by Eric M. Jukelevics.

Artwork for 3-D glasses to be used with the interactive screen.

Artwork for 3-D glasses to be used with the interactive screen.

The panel on the left showcases a transportation systems alphabet. The panel in the middle narrates the story of how the HO Scale train model was planned, designed, and built. The panel on the right shows a photo of the Portland Streetcar Tram system. These panels serve as the entrance panels to the community activism section of the exhibit, located through the visible entrance. Photo by Eric M. Jukelevics.

The panel on the left showcases a transportation systems alphabet. The center panel narrates the story of HO Scale train model's design and production. The enlarged photo is of the Portland streetcar system. These panels serve as the entranceto the community activism section of the exhibit, located through the visible entrance. Photo by Eric M. Jukelevics.

HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, & Technologies, Inc. (SMARTT). The design of the simulated water pattern located on the skirt of the model was painted by Susana Espinosa. Photo by Eric M. Jukelevics.

HO Scale train model designed by Estudio Interlínea and built by Scale Models, Arts, & Technologies, Inc. (SMARTT). The illustration of the simulated water pattern located on the skirt of the model was painted by Susana Espinosa. Photo by Eric M. Jukelevics.

Detail of the HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, & Technologies, Inc. (SMARTT). Photo by Eric M. Jukelevics.

Detail of the HO Scale train model. Photo by Eric M. Jukelevics.

These particular panels, located in the west wing of the exhibit, provide a window into the future development projects scheduled for the City of San Juan, coloring the narrative with the inclusion of the Tram as a spine that would connect them all. On the right side one can see one of the interactive touch-screen puzzle game screens. Photo by Eric M. Jukelevics.

These panels provide a window into the future development projects scheduled for the City of San Juan, coloring the narrative with the inclusion of the Tram as a spine that would connect them all. On the right, one can see one of the interactive touch-screen puzzle game screens. Photo by Eric M. Jukelevics.

These particular panels, located at the end of the west wing of the exhibit, speak of the better quality of life that will be brought by the implementation of a tram. Photo by Eric M. Jukelevics.

These panels speak of the better quality of life that will be brought by the implementation of a tram. On the right, one can see one of the interactive touch-screen puzzle game screens. Photo by Eric M. Jukelevics.

These particular panels, located in the west wing of the exhibit, speak of the benefits of a Tram while highlighting the necessary steps that would be needed to implement such a system. On the right side one can see one of the interactive touch-screen puzzle game screens. Photo by Eric M. Jukelevics.

These panels speak of the benefits of a Tram while highlighting the necessary steps that would be needed to implement such a system. On the right side one can see one of the interactive touch-screen puzzle game screens. Photo by Eric M. Jukelevics.

Detail of the HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, & Technologies, Inc. (SMARTT). Photo by Eric M. Jukelevics.

etail of the HO Scale train model. Photo by Eric M. Jukelevics. Photo by Eric M. Jukelevics.

Detail of the HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, & Technologies, Inc. (SMARTT). Photo by Eric M. Jukelevics.

etail of the HO Scale train model. Photo by Eric M. Jukelevics. Photo by Eric M. Jukelevics.

[caption id="attachment_205" align="alignnone" width="950" caption="Detail of the HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, & Technologies, Inc. (SMARTT). Photo by Eric M. Jukelevics."]Detail of the HO Scale train model produced for the exhibit. The model was designed by Estudio Interlínea and built by Scale Models, Arts, & Technologies, Inc. (SMARTT). Photo by Eric M. Jukelevics.[/caption]
Environmental intervention strategically placed to gain the attention of a pedestrian passerby. It promotes the On Tracks exhibit located in the third floor of the building, and encourages people to visit it. Photo by Alberto Rigau.

Environmental intervention strategically placed to gain the attention of a pedestrian passerby. It promotes the On Tracks exhibit located in the third floor of the building, and encourages people to visit it. Photo by Alberto Rigau.

Logo for the exhibit.

Logo for the exhibit.

An assortment of graphics which shows the visual variety used in the presentation of the ideas.

An assortment of graphics which shows the visual variety used in the presentation of the ideas.

Exhibit catalogue.

Exhibit catalogue.

EXHIBITION CREDITS _ Coordination Carmen Lidin and Carlos Bruno, Corporate Communications, Popular, Inc. Exhibit Curation Estudio Interlínea Exhibit Content Arq. Jorge Rigau, FAIA and Alberto Rigau, AIGA Creative Directors Arq. Jorge Rigau, FAIA and Alberto Rigau, AIGA Designers Alberto Rigau, AIGA, and Alfonso Gómez Arzola Urban Design Consultant Arq. Thomas S. Marvel, FAIA Education Consultants Socorrito Díaz and Carmen Haddys Torres HO Scale Model Construction Scale Models, Arts and Technologies, Inc. (SMARTT) Webpage Design Amilcar Colón, Webxacto Detailed Woodwork Roberto Pérez Dendariarena General Woodwork Joel Ramos Steel Work Joel Ramos and Braulio Santos Vera Technology Consultant José Irizarry, Protech Programmer Gabriel Santillán Lighting Eric M. Jukelevics, EMJ Photography Electrical Consultant Joseph Hernández, JH Technical Service Photography Aerofoto Internacional, Marie Carmen Ubiles, Alberto Rigau, Alfonso Gómez Arzola, Seth Siditsky, Alexandros Koromilas Digital Printing Global Graphics Offset Printing Model Offset Printing and Ímpress Quality Printing Installation Assistants Bryan Torres, José Medina, Francisco González, Daniel Robles, Lemuel Beauchamp, Eduardo Miranda, Miguel Ortiz, Celina Bocanegra, Johann Sasso, Mario Sorani, Victor Blay, Mabel Plascencia, Claudia Rosa, Alex Martínez, Omar Torresola, Luis A. Cerda Collaborators Portland Streetcar Inc., Departamento de Transportación y Obras Públicas, Oficina de Urbanismo, Infraestructura y Ambiente, Oficina del Gobernador, La Fortaleza, Municipio de San Juan, José Lorenzo Torres, Susana Espinosa, Bernardo Hogan, Jaime Suárez, Maribel T. Suárez, Gilda Navarra, José Rigau, Arq. Oscar Oliver, Arq. Roberto Alsina, Arq. Liz Meléndez, Ing. Raúl Gayá, Arq. Carlos Camacho, Arq. Juan Penabad, Carlos Aponte, Edna Acosta, Ing. David Rosa, Wilmarie Laboy, Juan Ruiz, Suzette Jiménez, Ana Carbonell, Lourdes Folch